Logo a-go-go

2 min read

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Liketheisland's avatar
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So yeeeah I thought I might as well weigh in on this logo fiasco going on right now. I understand what the designers were trying to do, and I actually do think some aspects are improvements. I like the typeface and new color, but the logo looks like escalators colliding in midair. Come to think of it, everyone seems to see something different, like the logo itself is a piece of art that's open to interpretation.

Oh God.

Was this their plan all along?!

:iconomgcryplz:

But seriously, it's fine to leave an actual work of art open-ended (unless you're illustrating a specific story line), but not the icon of your website. There shouldn't be this sense of, "Oh well, you just don't get it." If you need to explain your logo, it fails as a logo. And that's a legitimate complaint I've read; not just people griping because they can't adapt to change and have nothing else to whine about.

All in all, I respect the effort to update the site's brand to something more sleek and fresh, but perhaps they could still rework the logo. And even if they don't, DA's image will just be revamped again in the next few years. It's a passing fad, so we might as well not get too worked up over it.   
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OnlyTheGhosts's avatar
They're trying to tell us about a secret takeover by Platzkart